Modern Parent Support for a Modern Workforce

Why Supporting Parents Is Good for Business

The Heybrook offers a cost-effective, comprehensive solution that supports your employees from pregnancy through their return to work and beyond—helping them stay engaged, productive, and loyal to your company

Our unique model combines:

• Expert-led digital classes and live virtual support accessible anytime, empowering parents with the knowledge and confidence they need from pregnancy onward.

• Inviting in-person clubhouses where parents connect, learn, and engage in social activities alongside enriching play opportunities for their little ones—building community and resilience.

• A holistic, continuous support system that addresses not just childcare logistics but the emotional, social, and developmental needs working parents face.

By investing in the Heybrook as a corporate benefit, you:

1. Reduce turnover by easing parents’ anxieties and boosting confidence before they return to work

• Nearly half of working moms express nervousness about balancing work and family, often leading to early exit decisions

• 48% of working mothers say returning to work after having a baby makes them feel anxious or worried

• 1 in 3 new parents consider quitting their jobs due to challenges balancing work and family responsibilities

• Companies that provide strong parental support programs experience 25% lower turnover among new parents

2. Demonstrate commitment to equity and inclusion by supporting all caregivers, including paternity and non-birthing parents, throughout the parenting journey

• 65% of millennial fathers want to take more paternity leave but feel unsupported by their employers

• Inclusive parental benefits improve employee perception of diversity and equity initiatives by up to 35%

• Organizations with comprehensive caregiver support have 50% higher retention of underrepresented employees

3. Enhance employee wellbeing and morale, translating to higher engagement and productivity

• Employees who feel supported in balancing work and family report 21% higher productivity

• Family-friendly workplace policies lead to a 30% increase in employee engagement and job satisfaction

• Mental health support for parents reduces burnout rates by up to 40%

4. Gain a flexible, scalable benefit that complements existing family benefits and childcare programs—making your workplace truly family-friendly

• 78% of companies say offering flexible family benefits improves their ability to attract and retain talent

• Employers with scalable benefits see a 15% increase in employee loyalty across departments

• Comprehensive parental support programs contribute to a measurable ROI through reduced absenteeism and turnove